Twitter Unveils Plans to Draw Money From Ads

The advertising program, which Twitter calls Promoted Tweets, will show up when Twitter users search for keywords that the advertisers have bought to link to their ads. Later, Twitter plans to show promoted posts in the stream of Twitter posts, based on how relevant they might be to a particular user.

Several companies will run ads, including Best Buy, Virgin America, Starbucks and Bravo.

“The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” said Dick Costolo, Twitter’s chief operating officer.

With over 22.3 million unique visitors, Twitter feels that it is time to benefit monetarily from their users.

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