Category Archives: fashion

‘Sex and the City 2’ Premieres in New York

The first time around, the big screen version of the hit TV series “Sex and the City” grossed more than US $415 million worldwide. So naturally, Sarah Jessica Parker was all about playing Carrie Bradshaw the second time around in the big screen sequel, “Sex and the City 2” which premiered May 24th in New York City.

Director and writer Michael Patrick King said the movie is all about fun, friendship and fashion. I mean I personally trust him and am so pumped to go see it myself. I don’t think King will let us down, because he hasn’t thus far. Love the beautiful ladies of Sex & The City.


Can FUBU aka FB Legacy Make Its Way Back to the Top?

I’m not sure I believe FUBU’s explanation for its disappearance over the last few years. The official story is that the brand took a brief hiatus to focus on global expansion. But what it looks like to me is the popularity of the brand just ran its course.

Back in high school I was known as “Mr. FUBU” for my perceived undying loyalty to the brand. When FUBU went away I thought the brand would sail off into the sunset only leaving me with good memories… but the FUBU  Collection is back, now known as FB Legacy, with our friends at to be the exclusive online retailer of the brand.

According to the heads at FB Legacy: “FB Legacy, inspired by turn-of-the-century industrial workman wear, is providing complementary wardrobe staples and representing the modern man with core sportswear apparel. Rooted in the history of its predecessor, FUBU, FB Legacy is the modern-day response to ever-changing fads.”

Their promotional online campaign is a spoof on the “I’m a Mac” commercials. The FUBU version is “Mr. FB vs. Mr. Trendy” featuring Clifton Powell, Slim Thug, Antwaun Smith (Mr. Universe 2009), “Pinky” (Pinky the porno star?! Jesus take the wheel.)

I get the whole “I’m a Mac, I’m a PC” homage they’re going for here, and I do agree with Slim Thug that it is in fact hard to fit a “knot” in skinny jeans hence that not being gangsta, but is this the best FB Legacy can do when competition like The Hundreds, Moncler, and Billionaire Boys Club exist?

Tokidoki x Marvel – 59Fifty New Era Fitted Caps

Tokidoki is no stranger to working with headwear giant, New Era, so it should come as no surprise that the duo have teamed up once again to work on a series of 59Fifty fitted caps featuring characters from the worlds…..

Madonna Designs Sunglasses for Dolce & Gabbana & A Clothing Line For Juniors

ShareThis You may have heard the announcement yesterday, via WWD, that Madonna and Dolce & Gabbana, after a very successful pairing for their 2010 advertising campaign, have collaborated on a new line of eyewear called MDG, featuring six designs (shown above). Three of the six styles are shown below (images courtesy of Dolce & Gabbana and Swide magazine) The 6 pairs of glasses will be distributed by Luxottica and feature an MDG logo on the temple. The “M” of the MDG symbol is filled with little stars, very Madonna. The chic shades will be in D&G stores in May. They will retail from 180 to 210 euros or around $250 to $290. Floating around the net have been some screen stills (shown below) of the upcoming campaign for the new eyewear shot by Steven Klein, who has long worked with Madonna for D&G as well as other projects. The advertising campaign is said to be breaking in May. This is not the only fashion design venture Madonna has embarked upon. The Material girl and her daughter, Lourdes, have designed a line of clothes for juniors that will launch at Macy’s this coming August. press release: “MATERIAL GIRL” JUNIOR COLLECTION TO DEBUT THIS FALL NEW YORK, March 10, 2010 (PRNewswire via COMTEX) the newly formed joint venture between Madonna and Iconix Brand Group, Inc., (Nasdaq: ICON) announced its first direct-to-retail license agreement with Macy’s, Inc. for the “Material Girl” collection. “Material Girl” is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy’s stores and online at in August 2010 for the back-to-school season. As part of the direct-to-retail agreement, Macy’s will have the opportunity to launch additional brands with MG Icon in the future. The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group‘s in-house fashion department. > above: Madonna with daughter Lourdes In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy’s stores. Neil Cole, CEO and Chairman, Iconix, stated, “We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. ‘Material Girl’ has a powerful retail partner in Macy’s and we look forward to working together to deliver an innovative launch for our consumers.” “We believe that ‘Material Girl’ will be a dynamic exclusive brand for Macy’s, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,” said Jeff Gennette, Macy’s chief merchandising officer. “‘Material Girl’ will enhance the excitement of fast fashion at Macy’s.”



Rock it Hard with Rocawear Juniors’ Spring 2010 Lineup

Rocawear Juniors Spring 2010 Video Highlights:

  • Look out for asymmetric cuts, one-of-a-kind designs on dresses
  • Pair khakis with colors, pop out from the crowd
  • Check the mix-materials on dresses

Sari from Rocawear gives us a peek of what’s good and smokin with the latest Rocawear Juniors line.  This season, the brand kicks it off with innovative mixed materials and sexier, edgier looks.  The use of denim, PVC and shiny appliqués adds glam and pleasant surprises throughout the entire collection.

You don’t have to wait long to get the good stuff from Rocawear Juniors. Just head on to DrJays and get the gear of your choice.  Some of them are on sale!  Check out what SoJones found for you, ladies:

Rocawear Run It Dress, was $89 now $73.99

Rocawear Open Back Tunic, $59

Rocawear Ride or Die Hoodie, was $99, now $79.99

Nike Hypermax 2010 ‘Lakers Road’

As if the Air Max Hyperize and Air Max LeBron VII weren’t enough, Nike is also adding their basketball-specific Air Max 360 sole to the Hypermax 2010. Identifiable by its Air Force-like strap, the Hypermax 2010 will be dropping in this Los Angeles Laker friendly black, purple and gold colorway (which should look awfully familiar). The black upper is a Flywire-reinforced synthetic finished in a carbon-like weave. They’re scheduled to drop in autumn of 2010.

Air Jordan VI ‘Oreo’

This week sees the release of the Air Jordan VI “Oreo.” The black and white sneaks that have been causing a stir features white speckling on black sections of the shoe – including the heel, midsole and lace lock. The sneaks retail at $165 and will drop officially on Friday, March 12th. Peep more shots after the jump.

[via: Rugged Sole]