Diddy showcasing his Enyce brand

  • Look out for earth-toned jackets, ‘old and worn’ washes on denims
  • Enyce signature denim gets fresher with five different washes to choose from
  • Enyce puts colors on your getup while maintaining elegance: check the summer yellow/green mashups

Sean “Diddy” Combs showcased his Enyce brand back at MAGIC and here at Liquid Lightning we are loving every piece of the brand’s Spring/Summer 2010 and upcoming Fall 2010 collections. While yellow is the color of the Enyce summer, the brand introduces both earth tone colors and sporty blue hues for its Fall collection.

Enyce was purchased from Liz Claiborne by P. Diddy in 2008.  Upon the acquisition, he stated:

“Enyce is a brand that I have always admired, and they have been a very important player in the young men’s sportswear arena for over a decade.  I am really excited to bring it into our portfolio of brands that already includes Sean John and Zac Posen. Given our track record of success in marketing products such as Ciroc Vodka, Unforgivable by Sean John, and all of our television titles, I look forward to adding our expertise to an already hot fashion line. Our long-term plan is to grow the Enyce brand through innovative marketing, expansion of the menswear and boy’s lines, and launching into new licensing categories. The current economic climate may be challenging, but we believe it is also an opportunity, and we are really excited to add Enyce to our lineup.”


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