Liquid Lightning Energy Drink is jumping into action as international communities are called to assist Haiti, the Caribbean island devastated by the 7.0-magnitude earthquake this week. The company will immediately delve into this urgent relief effort with its corporate partners as well as leaders of Haitian communities and various NGO’s.

International aid groups estimate that 3 million Haitians have been affected by the earthquake, with the death toll expected in the tens of thousands. On Thursday, medical supplies, food and workers trickled in from governments and aid agencies around the world, but even search and rescue work has been slowed by the wreckage of buildings, roads and utilities.

Apart from emergency relief, what kinds of aid should be sent and how? How might foreign groups, including the United Nations, ensure that aid reaches the people given Haiti’s crumbling infrastructure and long history of political instability? –New York Times


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